https://sugarclub.sugarai.com/adoption/f/adoption-discussions/5495/how-i-use-crm-as-a-member-of-our-cx-teamWe often think of CRM as being a sales tool – entering leads, tracking and closing opportunities, and so forth, but it’s so much more than that. As time goes on and you look at the entire lifespan of your customers, CRM touches (or should) so many rolesen-USTelligent Community 12