Sugar News

SugarCRM is now SugarAI! An open letter from our CEO

David Roberts — Mon, 13 Apr 2026 12:05:00 GMT

Customers, Today we are excited to introduce the next chapter of our company as SugarAI. Artificial intelligence is transforming what enterprise software can do. Systems are no longer limited to account managers recording activity and reporting on t...(read more)

Get More From Your Sugar Reports: Join Our Free Live Virtual Sessions

Brie Rowe — Mon, 09 Mar 2026 22:14:08 GMT

Reporting should be clear, reliable, and easy to manage. When your reports are set up correctly and built with the right logic, they become one of the most powerful tools in your Sugar toolkit. To help you get even more value from your data, we are h...(read more)

The Year Ahead Starts Here, A Note from Sugar’s CEO

Lyndsey Valin — Thu, 08 Jan 2026 16:00:00 GMT

Happy New Year! 2026 is going to be an exciting year for Sugar, and I want to start the year with some updates. I've been in the CRM industry for 30 years, and CRM hasn’t delivered on its promise: making sellers more succe...(read more)

Unlock Your Success with the Sugar Sell Foundations Series

Brie Rowe — Fri, 21 Nov 2025 22:15:00 GMT

Unlocking Your Success with Sugar Sell We are excited to introduce the Sugar Sell Foundations Series, an 8-session customer adoption webinar series designed to help you strengthen your everyday skills and unlock more value from Sugar Sell. Registrati...(read more)

2025 Roadshow Highlights and Takeaways: AI that Helps Sellers Win

Club Concierge — Tue, 18 Nov 2025 16:30:00 GMT

Thank you to everyone who joined our live events around the world this year, from New York and Solihull to Berlin, Chicago, Anaheim, Paris, and Barcelona. We used the time to trade real-world AI insights with Sugar experts and peers, then shape uniqu...(read more)

ICYMI: Sugar 25.2 Release Webinar - Simplified User Experience & Greater Productivity

Club Concierge — Wed, 12 Nov 2025 16:00:00 GMT

Couldn’t make the live session? Here’s the fast, practical recap you can share with your team. Key Announcements Sugar 25.2 sharpens everyday workflows so sellers stay in flow and managers see c...(read more)

Updates to Issue & Idea Visibility in the Support Portal

Ariel Werbel — Mon, 06 Oct 2025 18:30:00 GMT

We've recently made changes to how product Issues appear in the Support Portal. Why the change? We're evolving the way we share product Issue information to make it clearer, more consistent, and ultimately more useful to you. The previous ver...(read more)

Your voice shapes the future of SugarCRM

Lyndsey Valin — Mon, 22 Sep 2025 19:45:00 GMT

Dear Customers, At SugarCRM, your feedback is essential to helping us improve your experience and support your business growth. Starting this month, we'll be reaching out to customers with a short survey to understand your favorite aspects of Sug...(read more)

Introducing the SugarCRM Ambassadorship Program

Victoria Rodriguez — Thu, 04 Sep 2025 18:15:00 GMT

We're excited to introduce the SugarCRM Ambassadorship Program, a new way for customers like you to become a recognized leader in your industry, share your success, shape our community, and get recognized for your expertise. The program is d...(read more)

Help Shape SugarCRM with a 5-minute survey & Enter to Win a $100 Amazon Gift Card!

Ophir Sweiry — Thu, 07 Aug 2025 19:00:00 GMT

Hello SugarClub! I’m Ophir Sweiry, and I recently joined SugarCRM as Vice President of Product Strategy. Previously, I led Product Design at Gainsight. My passion is building AI-native, precision-selling tools that help sellers spend less...(read more)

The Future of CRM is Coming Fast and We’re Bringing it to You Live

Club Concierge — Mon, 04 Aug 2025 15:00:00 GMT

This summer, we kicked off our Customer Roadshow with two hands-on workshops in New York and Solihull with the goal of creating a space for open conversations and real-world stories from teams evolving their CRM strategies. These half-day sessio...(read more)

Sugar Intelligence Add-On is Now Available to Enterprise and Enterprise+

Chris OConnell — Tue, 29 Jul 2025 22:20:00 GMT

Boost CRM productivity with SugarCRM’s new AI-powered Intelligence Add-on for Enterprise customers—featuring sentiment analysis and smart summaries.(read more)

Coming Soon: A Smarter, Simpler Sugar Status Page Experience

Club Concierge — Mon, 14 Jul 2025 20:25:00 GMT

We're making important updates to how we communicate system status and service disruptions—and we want to ensure you're informed ahead of time. Today’s setup involves multiple systems, which can occasionally result in duplicate no...(read more)

What's New in SugarCRM: A Recap of Our Latest Webinar

Club Concierge — Fri, 09 May 2025 14:00:00 GMT

We recently hosted a live webinar to discuss the highlights of SugarCRM’s latest enhancements. We focused on three core themes: human-centered AI and actionable insights, smarter selling and retention, and global collaboration. Watch the video ...(read more)

Unlock Your Sales Potential—with Clarity, Confidence, and Consistency, and the Power to Do It Your Way

Club Concierge — Tue, 06 May 2025 12:00:00 GMT

At SugarCRM, we're on a mission to help you unlock your sales potential. But that mission is about more than just sales–it's about empowering every team across your organization to drive better business outcomes with clarity, confidence, and co...(read more)