How To Prepare for the New Gmail and Yahoo Sender Requirements Rollout

RE: How To Prepare for the New Gmail and Yahoo Sender Requirements Rollout

Greg Lewis — Mon, 11 Mar 2024 17:46:52 GMT

Is there an update on this:

"Currently, Sugar Market does not support this functionality for the SPF domain. We are developing the infrastructure needed to support this functionality, and it will be available in a future release."

We are seeing occasional issues with this in our Google Postmaster reporting. see below:

RE: How To Prepare for the New Gmail and Yahoo Sender Requirements Rollout

Ann Shackleton — Tue, 13 Feb 2024 11:33:51 GMT

Thanks for this. For the requirement to have an unsubscribe link in the email body, is this resolved by simply dragging the footer content into the body section of our emails and templates? Our footer already links to our own (not sugar) communications preferences page so people can go there to update their consent for our various mailing lists.

RE: How To Prepare for the New Gmail and Yahoo Sender Requirements Rollout

Ed Finn — Fri, 02 Feb 2024 15:03:51 GMT

Separate thread to say. Thank you for all of these updates and changes. We are in a much much better place today than we were 1-2 weeks ago. The work done here is greatly appreciated.

RE: How To Prepare for the New Gmail and Yahoo Sender Requirements Rollout

Ed Finn — Fri, 02 Feb 2024 14:27:45 GMT

I think we have developed a better understanding of the Google timeline. I have one concern about the Yahoo timeline, however.

"Starting February 1...Yahoo will gradually begin enforcement of all the new bulk sender requirements, excluding one-click unsubscribe."

I have reviewed both Yahoo's announcement and their guidelines and I would like to know where Yahoo has made this indication.

The announcement here states, "In the first quarter of 2024, we will require that all bulk senders...Enable Easy Unsubscription: Our users should be able to unsubscribe from unwanted emails without any hassle. It should just take one click."

By my understanding that would mean that Yahoo has indicated one-click unsub will be enforced, in some capacity, by March 31, 2024 at the latest. It is an old announcement, though. Maybe there's something newer I have not read.

Yahoo's best practices page does state, "These changes will be gradually rolled out", but I don't think this supports the claim in my first quote.