As always, the team at SugarAI behind managing and administering SugarClub and SugarU is hard at work to improve your Sugar experience and give you the best possible experience within our community! I wanted to share some of our recent updates and changes to SugarClub and SugarU to keep you in the know.
In case you haven't heard the news, SugarCRM is now SugarAI! We're all so excited about this evolution, what it means for our customers, our company, and the whole industry. If you haven't yet, please read the announcement: SugarCRM is now SugarAI! An open letter from our CEO, which also includes a list of Frequently Asked Questions. If you have any additional questions, we're here to help!
For SugarClub and SugarU, this identity change also meant a lot of behind-the-scenes work to update the website infrastructure and design to align with our new brand identity. You've hopefully already noticed the new look and feel of both the SugarClub and SugarU sites (in addition to the Support site, the SugarAI Marketplace, and, of course, sugarai.com!). You may have noticed that the URLs for these sites are also updated, but the old SugarCRM URLs also redirect to our new SugarAI URLs. We suggest updating any bookmarks, though, just to be safe.
Though all of our sites are rebranded, you may come across content that hasn't been updated yet, but rest assured, we're working on all the necessary updates! You'll see a mix of SugarAI and SugarCRM-branded content at times as we work through all of our updates, as they take a while. If you come across something that looks wrong and you'd like to report it, please feel free to message me!
Starting 1 June 2026, site visitors must be logged in to access most SugarClub content, including Help Forums, Training & Certification, and Product Updates. All content on SugarClub and SugarU is still free (Live Classes being the exception). This change will be transparent for most SugarClub members, as you are already logged in! If you're not logged in, you'll see prompts reminding you to log in.
As our community evolves, we create new groups to share content or house different types of discussions. The same can be true for cleaning up an overabundance of groups. To help simplify your SugarClub experience, a few under-utilized groups have been archived, which will allow for content and discussions to remain focused where the majority of members are. All of our available groups can be found here.
SugarU visitors will soon experience an updated and simplified sidebar and top menubar navigation experience. Access to your user profile and preferences will be moved from the sidebar to the top menubar, as well as some other minor changes to the sidebar, which is now narrower and takes up less of the screen. These changes are not expected to significantly impact your experience and will be updated to the new experience within the next few weeks.
Our SugarU content team is hard at work to help train you on a variety of topics across all Sugar products – both creating new content and ensuring older content is up-to-date. We're also working on delivering new training series to you, such as the Sugar Sell Foundations Series
, Sugar Report Labs, sales-i 25 Live Learnings, and sales-i Success Labs, as well as Sugar Market Academy (returning soon!) sessions! We have much more planned, so make sure you're following SugarU News & Updates, Quick Videos, and Event Recordings so you don't miss any useful updates!
We have plenty more planned for 2026. Some updates to SugarClub and SugarU that we're working on include:
If you have any questions or feedback about any of these changes, or any suggestions about how we can continue to improve your SugarClub experience, please leave a comment on this post (or send me a message)!
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