As always, the team at SugarAI behind managing and administering SugarClub and SugarU is hard at work to improve your Sugar experience and give you the best possible experience within our community! I wanted to share some of our recent updates and ch...

We’d like to announce two new WhatsApp Integrations available to customers within the Sugar Marketplace – Timelines.ai & Urdhva Tech. Now reps can sync WhatsApp communications directly into Sugar, eliminating manual dat...

Customers, Today we are excited to introduce the next chapter of our company as SugarAI. Artificial intelligence is transforming what enterprise software can do. Systems are no longer limited to account managers recording activity and reporting on t...

Reporting should be clear, reliable, and easy to manage. When your reports are set up correctly and built with the right logic, they become one of the most powerful tools in your Sugar toolkit. To help you get even more value from your data, we are h...

Happy New Year! 2026 is going to be an exciting year for Sugar, and I want to start the year with some updates. I've been in the CRM industry for 30 years, and CRM hasn’t delivered on its promise: making sellers more succe...