Customers, Today we are excited to introduce the next chapter of our company as SugarAI. Artificial intelligence is transforming what enterprise software can do. Systems are no longer limited to account managers recording activity and reporting on t...

Reporting should be clear, reliable, and easy to manage. When your reports are set up correctly and built with the right logic, they become one of the most powerful tools in your Sugar toolkit. To help you get even more value from your data, we are h...

Happy New Year! 2026 is going to be an exciting year for Sugar, and I want to start the year with some updates. I've been in the CRM industry for 30 years, and CRM hasn’t delivered on its promise: making sellers more succe...

Unlocking Your Success with Sugar Sell We are excited to introduce the Sugar Sell Foundations Series, an 8-session customer adoption webinar series designed to help you strengthen your everyday skills and unlock more value from Sugar Sell. Registrati...

Thank you to everyone who joined our live events around the world this year, from New York and Solihull to Berlin, Chicago, Anaheim, Paris, and Barcelona. We used the time to trade real-world AI insights with Sugar experts and peers, then shape uniqu...